In 2009, Johnny Fadlallah founded L.I.P.S. Management – an event management company specialized in signature events with a specialty in fashion, concept creation, brand/product management and representation, and holding the largest international model network in Lebanon and the Middle East connected to more than 300 agencies worldwide. Throughout the years, it became the leader in fashion week management and won global awards for its recognition in leadership, innovation, creativity, quality and organization; and has recently been appointed as the official representative for Fashion TV International for Lebanon and the Middle East.