Ideas Lines Ideas are located in Saudi Arabia and Oman. Founded in 2009, it is headquartered in the capital Riyadh and its regional branch in Muscat and has several branches spread across several regions. Lines of Ideas is the exclusive agent for the following brands in the Saudi market: - GIFFARD is based in France and specializes in the production of natural flavors of serobe, concentrated sauce. - CAFFE D'VITA is a company based in the USA specializing in powder mixed with coffee for iced and hot coffee