Since the establishment of the company to the present day it is the leading company in the field of import, export, wholesale and retail trade of household utensils and electrical appliances. It owns a series of exhibitions that are the largest in the Kingdom of Saudi Arabia and spread throughout the regions and cities and work to provide all the needs of the kitchen from cooking utensils, presentation, accessories and electrical appliances to offer a unique and different shopping experience among more than 50,000 items that meet the needs of its customers